Reduce Your Bounce Rate by Implementing a Responsive Design
Two weeks ago I decided to implement a responsive design on this site. The main reason for this was that I didn’t want to force my readers to zoom in and scroll all over the place when reading on their mobile device.
Initially, I didn’t think implementing a responsive design would be that big of a deal. But, to my pleasant surprise, I noticed that readers started hanging around my site significantly more after the change.
My Bounce Rate (the rate at which users exit your site without viewing any other pages) went from an embarrassingly high 86% to a much more favorable 1.5% in a matter of two days.
If you want to implement a responsive design on your website, there are plenty of good tutorials out there, I won’t try and repeat them. However, if you want to copy what I already have you can check out the skeleton media queries below or simply grab my entire CSS file.
I think implementing a responsive web design is an easy way to decrease your bounce rate and keep readers on your site for longer. At the end of the day, anything you can do to increase the comfort level of your users is always a good thing. I wish I had thought to do this sooner.