Increase Sales by Improving Local Search Results
Milo released an interesting infographic demonstrating some of the benefits retailers can reap by increasing the quality of their local search results.
I was surprised to find out that shoppers not only rely on local search results more than I thought but they also use local search results to drive in-store purchases.
64% of shoppers with tablets and 61% of those with smartphones reported that they perform weekly local searches on their devices.
Making it easy for potential customers to find product inventory for stores close to them can help turn the tables on the ever growing Showrooming problem by letting customers make purchasing decisions before they leave the house.
Happy Black Friday everyone. Don’t forget to Shop Small this Saturday.